Every retailer today is digital. Whether you’re a direct-to-consumer digital brand or a 100-year old merchant with an impressive real estate footprint, data is becoming more and more important to your growth. However, harnessing data to drive business value is no easy feat. It can lead to a jumble of messy integrations that break and cause distraction. “Data Operations” is term to describe all the grunt work that has to happen before data can turn into real business value. Streamlining these Data Operations has become a requirement—not just for the retailer’s sanity, but for her bottom line.