DBTA Big Data 75: Companies Driving Innovation in 2025

The Fivetran–dbt merger tests the future of open source in a SaaS-dominated world. Can dbt Core stay community-driven as corporate incentives reshape the modern data stack? Here’s what’s at stake—and what comes next.

Uncover how Fivetran’s pricing shifts and the dbt merger reveal the hidden costs of modern data integration. Learn how to predict changes, protect budgets, and avoid costly surprises.

The modern data stack has failed. The Fivetran–dbt merger highlights tool sprawl, rising costs, and integration complexity, forcing data leaders to rethink their infrastructure strategy. Choose wisely.