The State of Data + AI Integration 2024-2025

There is a clear trend towards prioritizing Gen AI and machine learning-driven integration, with 59% of respondents identifying it as a key area requiring attention and investment in the coming years. This underscores the growing importance of leveraging advanced technologies to enhance data integration processes and extract actionable insights from increasingly complex datasets. Additionally, two-thirds of respondents feel that data quality management will require the most attention and investment in the coming years, recognizing the critical role that data accuracy and reliability play in driving successful integration efforts.

The State of Data Integration 2024 findings demonstrate a critical need for effective data integration practices as organizations work to inform their business strategies, drive innovation, and position themselve for sustained growth. In fact, those that excel in their data integration practices also report greater satisfaction with the scalability of their current data integration structure as well as more efficiency in making data accessible to the end user.

Using a custom online questionnaire, Nexla, in partnership with Ascend2 Research, surveyed 314 data integration professionals at companies with $50 million+ in revenue in the United States. The survey participants either design, construct, and maintain data pipelines or use data to identify trends, patterns, and insights to create reports and dashboards. The survey was conducted in April 2024.