

Explore how Nexla integrates NVIDIA NIM to accelerate GenAI workflows with seamless data ingestion, scalable pipelines, and real-time AI performance.
In the first part of this 3-part blog, we introduced the need for clean rooms and discussed how marketing organizations can leverage and share their data using data clean rooms. In short, a data clean room provides a safe place that allows multiple organizations to bring data together for joint analysis while keeping private data secure. However, data clean rooms face challenges when it comes to speed and scale. Nexla’s all-in-one converged platform helps them meet their needs by providing automation and an end-to-end solution.
In this blog, we will focus on the challenges and the benefits Nexla provides to both the data providers and data consumers.
Challenges: Data Provider
We discussed earlier that the concept of a clean room is still very new and most organizations don’t currently have the technical skill to support it. When it comes to scaling clean rooms, the data providers face many challenges, including the ability to:
They need an all-in-one converged platform and automation that can provide them velocity and operational scale and a simple low-code/no-code interface.
Enter Nexla.
Nexla Benefits: Velocity and Operational Scale for Data Providers
With Nexla, data providers can integrate data from different sources or segments and confidently share data with partners at scale while keeping it protected and complying with data privacy regulations.
Nexla provides 3 main benefits to the data provider:
Now, let’s discuss the challenges that data consumers face.
Challenges: Data Consumers
The data consumer expects to be able to simply connect to a clean room and get easy access to the shared data and activate it on any platform while maintaining privacy and security needs. However, most of the data consumers are non-technical business people and quickly getting access to data and activating requires technical skills. Hence, they face some challenges:
So how do they overcome these challenges? They also benefit from Nexla.
Nexla Benefits: Velocity and Operational Scale for Data Consumers
Nexla helps data consumers securely access data loaded by providers and activate that data into any platform at scale.
Nexla provides 3 main benefits to the data consumers:
Conclusion
In conclusion, businesses need the ability to onboard more non-technical users to the clean room. However, clean rooms are not currently easy to set up, especially for people without technical backgrounds.. Nexla provides an all-in-one converged and automation platform to help them meet their needs, regardless of skill level by addressing the needs of both the data providers and the data consumers.
In the next part of this 3-part series, we will take a real-life example of an advertising customer use case and discuss how Nexla provided velocity and operational scale to their clean room project.
Discover how Nexla’s powerful data operations can put an end to your data challenges with our free demo.