Authored by 20 AI + Data Leaders

Modern Data + AI Integration:Strategies and Architectures

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The Nexla Journey: A Customer’s Perspective


A modern unified data solution is essential for making the most of your data and streaming and automating data pipelines. From load to export, data should be tracked, transformed, tagged, used and delivered to the right place every time. Nexla makes this happen. Let’s take a look at how:


Nexla connects to any warehouse/analytics platform bidirectionally, allowing low/no-code data transfer from any sources. Data from each stage is productized and injected into data warehouses and then analytics platforms. This connects distributed data from multiple sources through one tool to increase accessibility and utility while creating the data products that drive automation.

Data should be coming into analytics from every step in the process and being used to increase the customization of the process as a customer goes through it. Results from analytics throughout the process feed into the actionable insights that result from it.

Data Products:

Data Products are created to contain specific data packaged together to allow for a more flexible data solution. A data product is not a spreadsheet or API or database table, although these components can be a part of a data product. What changes a collection of data into a Data Product is the additional features that make the data ready to use. For more on data products, how Nexla creates and uses them, and how they work with data mesh, check out What is a Data Product by Saket Saurabh.

Establish Awareness:

Brand awareness is one of the most important aspects of growth. By managing the analytics on your public platforms, it’s easy to track what initiatives are working and which are not performing to expectations.

Whether through social media, advertising, online marketplaces, sales data, inventory, or market trends, having the data to track both current and historic performance is essential to getting your brand out there and raising awareness.

Nexla lets shop owners send or receive data from any marketplace platform with all cleaning and transformation handled or track specific ads or high-level campaigns. Check out the graphic for specific use case examples of current customers.



Sales Generation:

Whether in-store or online, making it easy for customers to find what they want and buy it is essential to the customer experience. From customized online catalogs to specific location stock to placing online orders, data is the driving power. Connect inventory to sales data and convert orders into automatic fulfillment via CRM/ERP systems while also sending purchase data to marketing, inventory and analytics to update profiles and allow for further customizing customer profiles. When all relevant data is used every time, sales generation becomes a valuable part of the process. Check out the graphic to see how companies are already using Nexla to drive sales generation.




Shipping & Logistics:

From delivery to returns, shipping and logistics require accurate, timely data to ensure a smooth process. Connecting address data to orders, generating return labels, and tracking packages and orders should be seamless and easily integrated. No matter the source of each data set, Nexla brings them together in a simple, secure pipeline to streamline integration and output data that is ready to use for marketing or analytics. To see how current customers are leveraging Nexla for shipping and logistics, take a look at the graphic.





Customer Retention:

Retaining and reconverting existing leads and customers is also a priority. Data helps enable personalized marketing and customer service, leading to a better overall customer experience. With the ability to personalize rewards or leverage user-generated content to target specific patterns, it becomes easier to retain and reconvert customers. For specific use case examples, see the graphic.






Actionable Insights:

All the data in the world will not be helpful if you can’t derive value from it. Having actionable insights is the key to understanding and leveraging data, and how value is derived from data can shift from use case to use case. Nexla delivers actionable data directly into Salesforce, Hubspot, Marketo, Zendesk, etc. from any data warehouse/lake via reverse ETL, giving you the data you need in the way that you need it.


At Nexla, our mission is democratizing data. We believe that the people who use data are already experts in the data they use, and they should be able to access what they need when they need it without having to go through pipeline development bottlenecks or wait for external set-up. Whether data users are in HR, marketing, sales, engineering or C-level, data should be not only valuable and accessible but also actionable in both the short- and long-term.

If you’re ready to see how Nexla can help automate your data, check out our informative ebook on data mesh, or get a free personalized demo.

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